HomeOnly within the last few years have regular Joes and Janes started adding video of themselves to their business sites but for many years before, they’ve had access to managing their own rich content. So why now? Well, I have no idea. Most people tend to wait for something to become so easy that it’s practically cakewalk or so trendy that you’re uncool for not doing it. Integrating rich content like video is both.
Every Windows computer now comes with Windows Movie Maker and every (good) web host offers enough storage to put video files of the CEO/VP/staff of a business on their site. Lots of people use this approach to ‘wow’ their users or keep it real with their clients. In today’s world, people like for you to really connect with them and lose all of that corporate-marketing jargon B.S. The businessman/woman of 2010 realizes that and seeks to humble themselves at the level of their clients rather than perch themselves atop a high cliff of untouchableness. This is where putting video on your site comes in. If you video your staff simply talking about the roles they perform, people will be more empathetic and much more warmed toward your huge evil corporation (or small business) 
That’s what people really feel like; that huge corporations are evil empires and small businesses are scam artists. The businesses that are trusted are the ones with genuine reputation and a knack for personally connecting with each of its clients. That’s really hard to do with the random person cruising into your site–unless you add video.
So your homework for tonight. Make a 1.5-2 minute video of at least one of your staff members (maybe you) casually telling your users what they do at your company. Do it, now. Post it on your site. And let me see. Heck, if you absolutely can’t then just have me do it for you.