Default Green Orange
Davis Calvert
Web and Media design
RSS
  • Home Page Home
  • About

Archive for November, 2009

Photoshop: Masking and non-destructive manipulations

Graphics 1 Comment »

I can stress enough how important masks are to learn in Photoshop. Chances are, if you don’t already use masks you’ve either never heard of them or can’t be bothered to learn or care. Let’s explain why you should care. So you’ve been working hard at this photomanip for hours, you’ve got the effects you like. But something is just off. Oh no! A part that you erased earlier shouldn’t have been.  You can’t undo that far back so you have to either go with it or (shudder) start over.

This is where masking comes in. If you want to erase partially, or wholly, part of an object, you can add an alpha mask to it (or even to groups!) and paint in grayscale onto the mask which changes the layer’s transparency in that spot. It’s a lot like using the eraser tool but…not. You see, the eraser tool is what we call a destructive manipulation and masks are non-destructive.

Let’s jump into an example. Here’s a butterfly. masking0

It looks like crap.

So let’s erase the background and make it blend better. You probably whipped out your eraser tool, or more accurately; kept reading this paragraph and did not touch Photoshop at all. But fret not, I will humor the destructive method first.

masking1

Here you can see that I used the eraser tool to get rid of the background and draw a new gradient behind it with a cloudy texture. THIS IS BAD. No, bad designer! Here, take a look at this useful little button:

masking3

That rectangle with a circle in it applies an alpha mask to the layer (you can add multiple masks) and as you can see, the layer’s mask was altered instead of the beautiful butterfly itself this time.

For you old hats out there, don’t laugh at the newbies reading this (or this poster) because there was a time when you didn’t know about the mask feature and erased all your images manually too!


November 23rd, 2009  
Tags: layer, mask, photoshop



Businesses realize the power of video on their site

Video 0 Comment »

Only within the last few years have regular Joes and Janes started adding video of themselves to their business sites but for many years before, they’ve had access to managing their own rich content. So why now? Well, I have no idea. Most people tend to wait for something to become so easy that it’s practically cakewalk or so trendy that you’re uncool for not doing it. Integrating rich content like video is both.

Every Windows computer now comes with Windows Movie Maker and every (good) web host offers enough storage to put video files of the CEO/VP/staff of a business on their site. Lots of people use this approach to ‘wow’ their users or keep it real with their clients. In today’s world, people like for you to really connect with them and lose all of that corporate-marketing jargon B.S. The businessman/woman of 2010 realizes that and seeks to humble themselves at the level of their clients rather than perch themselves atop a high cliff of untouchableness. This is where putting video on your site comes in. If you video your staff simply talking about the roles they perform, people will be more empathetic and much more warmed toward your huge evil corporation (or small business) :)

That’s what people really feel like; that huge corporations are evil empires and small businesses are scam artists. The businesses that are trusted are the ones with genuine reputation and a knack for personally connecting with each of its clients. That’s really hard to do with the random person cruising into your site–unless you add video.

So your homework for tonight. Make a 1.5-2 minute video of at least one of your staff members (maybe you) casually telling your users what they do at your company. Do it, now. Post it on your site. And let me see. Heck, if you absolutely can’t then just have me do it for you.


November 14th, 2009  
Tags: business, integration, Video



  • You are currently browsing the Davis Calvert blog archives for November, 2009.

  • Categories

    • Graphics
    • Uncategorized
    • Video
    • Web
  • Archives

    • November 2009
    • October 2009
  • Recent Posts

    • Photoshop: Masking and non-destructive manipulations
    • Businesses realize the power of video on their site
    • Why save as .png?
    • Video tools: Vegas vs Pinnacle vs Premiere vs Ulead
    • Weasels
    • Web Design Mistakes
  • Blogroll

    • Development Blog
    • Documentation
    • Plugins
    • Suggest Ideas
    • Support Forum
    • Themes
    • WordPress Planet
Copyright © 2010 Davis Calvert Email addresses
XHTML CSS Log in